Luxury Retail Marketing & Creative

Over three years, I led creative marketing initiatives that strengthened Knuth's brand across ecommerce, email, social media, photography, print, and in-store experiences. My work focused on creating cohesive campaigns that felt elevated, engaging, and true to the boutique's identity.

Creative Marketing Designer

Responsibilities:

Creative Direction
Graphic Design
Email Marketing
Shopify Website Design
Photography
Product Retouching
Social Media
Print Design
Campaign Development

My Role

Overview

Knuth's is a luxury women's boutique serving the Cleveland area since 1960, offering a curated collection of contemporary designers and personalized styling experiences.

01 / 04

Campaigns

(01) Summer Shoe Sale

01 / 04

Email

Concept → Photography → Design → Adaptation → Presentation

Defined the campaign creative direction and promotional hierarchy.
Produced custom product photography for hero visuals.
Designed responsive assets for email, social media, and retail signage.
Optimized each piece for its platform while preserving a unified visual system.
Presented the final campaign through realistic desktop, mobile, and in-store mockups.

(02) Brand Launch

01 / 02

Email

Developed a launch campaign that balanced Alice + Olivia's distinctive identity with Knuth's refined visual language, ensuring a seamless extension of the boutique's brand.

(03) Best of Cle Ad

01 / 04

Email

Developed a community-focused campaign celebrating Knuth's Best of the West recognition.
Created cohesive email and social assets to build excitement before, during, and after voting.
Maintained Knuth's elevated brand identity while incorporating Cleveland Magazine's award branding.
Reinforced customer loyalty by positioning the recognition as a shared accomplishment rather than a standalone award.